I am reposting this with permission from Filmmaker Jamin Winans (INK, 11:59). This is from Jamin and Kiowa's blog (http://doubleedgefilms.blogspot.com/) Just an extraordinarily honest, candid, and insightful look into the current state of distribution for today's independent filmmaker.
HOLLYWOOD
by Jamin
It was an intense, exciting, and bittersweet experience premiering Ink in LA this week. An amazing screening, turnout, and response at the Egyptian Theatre on June 10th. People were sitting in the aisles in the balcony, most stayed for Q & A and I've never seen digital projection and consequently our film look so good. Our cast, now family, were beyond wonderful to be with.
So where from here? This is what has happened; we premiered Ink and had an amazing response at the Santa Barbara Int'l Film Festival. We opened in Denver immediately after and played 8 amazing weeks and could have kept going, we opened in Ft. Collins and are now on our 4th week, we opened in Greeley and are on our 2nd week, then we opened in Hollywood to a packed house of over 500 people and ongoing amazing responses. We have dates booked in New York and Portland, we have a cumulative 90,000 hits on our Ink trailers on YouTube alone and we've had amazing reviews from huge publications including Ain't It Cool News and Film School Rejects. Ink has been featured on numerous sites and blogs including JoBlo, Film Drunk, and the front page of Current.com, we've been contacted by three of the four major Hollywood agencies including UTA, ICM, and WME (we signed with UTA), and we've had screenings and meetings with all the major studios all excited about the film and what's next... but do we have a domestic theatrical distribution deal for Ink? No. And that is the "bitter" of the bittersweet.
For whatever reason we cannot interest a distributor in, what seems to be no-brainer, a theatrical deal for Ink. Why? Who knows. Maybe it's the fact that our cast is relatively unknown, maybe it's because Ink just isn't like a lot of other films, or maybe it's the bad economy and the fact that so many independent distribution arms have shut down. But I would guess it's most likely the fact that the distribution and Hollywood world are consistently more conservative and risk averse than the audience itself. If there's going to be something new and different you can be sure Hollywood will be the last to get behind it.
Hollywood is a complicated place where nobody knows anything (as William Goldman famously said) and the powers that be are constantly balancing commerce and art. During the week in LA I had the privilege of doing what's called "general meetings" with a number of huge Hollywood moguls that UTA setup for me. The intent of these meetings was to get me in front of big wig producers and development executives to form a more perfect union for our future projects. They had all seen Ink and either liked or loved it, thought it was unique, visionary and wanted absolutely nothing to do with it.
I had meetings on the Warner and Sony lots where huge films are being made and famous folks are everywhere. After parking our Honda Civic between BMW's, I sat down with a number of people asking what I wanted to do next, all trying to calculate how I can make them money. It becomes instantly evident how an indie filmmaker with a voice can promptly sell his soul. The fact is, indie filmmaking is brutal, pays nothing, and usually has a limited audience. So when sitting in Joel Silver's offices (producer of The Matrix, Die Hard, and Lethal Weapon among others) it's pretty tempting to want to do anything they say. But the truth is indie filmmakers like me never get final cut in a place like this. In fact they don't get final cut anywhere in Hollywood. Every company and studio operates in the same way; Hollywood films are films made by committee not by directors. And that is the choice every new filmmaker has to make. Are you willing to join the committee and get rich, or do you want to do something singular, different and potentially remain poor?
As I went from meeting to meeting it became more and more clear that not only would a larger theatrical release for Ink be a near impossibility, but that attempting to make future unique films within the Hollywood system would also be an unrealistic dream. Of course this was no surprise which is why we never chose to move to LA, but after reading about this for years, it was discouraging to actually see it with my own eyes. And to be clear, these guys know exactly what they're making and make no apologies for it. They're looking to make huge budget, four-quadrant movies that can ideally appeal to everyone and offend no one. That doesn't bother me. What bothers me is that they're not doing anything else.
The amazing thing is, Ink isn't exactly an unaccessible, non-commercial film. It's a sci-fi/fantasy action/thriller with makeup, effects, and so on. Yes it's a little more narratively complex and requires the viewer to think, but heaven have mercy on the filmmaker trying to make something non-genre like an indie drama or comedy or maybe something, dare I say it, slower-paced. In the past 20 years Hollywood has become a system that has grown homogenized trying to bank on the limited commonalities of the human race rather than celebrate the differences.
So what does this all mean for Ink? We've always been prepared for the "system" to not embrace the film, so we've had plan B, C, D and so on. As we move forward we're going to continue playing in Colorado, LA then NYC and then Portland. Simultaneously we're going to make a foreign deal and begin releasing Ink in the rest of the world. Our hope now all lies in our fans. Word of mouth is a powerful thing and has been the only reason for our success thus far. So we hope that our fans will continue to help us carry the film, with or without Hollywood.
Jamin Winans’ INK is an intricately woven distorted time drama set among a "Snow White meets Nine Inch Nails" original score and highly unique visuals. Don’t miss this unique opportunity to see INK at American Cinematheque!
Winans’ urban fantasy film debuted at the 2009 Santa Barbara International Film Festival to rave reviews.
His short film, SPIN, has shown in over 80 film festivals and has won over 40 awards.
"Epic in nature...it's a film that can stop your heart both with its story and with its look." - Cole Abaius, Film School Rejects
“Winans manages to morph the mundane and familiar into something utterly otherworldly, evoking the teeming atmosphere and dark imagination of everything from Terry Gilliam’s Brazil to Darren Aronofsky’s Pi.” – The Onion, Denver Decider
Check out this great 9News (NBC) piece on Ink by Kirk Montgomery:
Ink is going into the fourth and maybe final week of its theatrical run at Starz. You can catch the film in Denver until April 9th. Tickets and showtimes are available here: Starz FilmCenter
On the distribution front, Ink is currently being shown to major distributors by our representative UTA. If all goes well, Ink may be coming to the rest of you soon.
This magnificent film is now poised to open in two days in Denver, CO. My encouragement to anyone reading this who is going to be anywhere near Denver from 3/13/09 to 3/27/09 is you have to get out and see this film in the theater. It will be well worth your time. This film is building positive reviews across the board and is destined to gather a huge cult following.
INK premieres in Denver, CO this Friday, March 13th at the Starz FilmCenter at the Tivoli and will play through March 27th.
If for various reasons you cannot see this film during it's premiere run, yet are still interested in seeing this film, you can join the mailing list from the Official Site above and/or sign up as a Fan on INK's brand new Facebook Fan Page, http://www.facebook.com/pages/Ink/55404284537 That way you can stay up to date on when it becomes available in your area.
And just for good measure, here is the latest trailer if you have not seen it.
Where do I even begin? I hope you follow along because Jamin Winan’s, Ink, is one of the most inspiring films I have seen and I am excited to share my thoughts about it with you.
As I begin to write this, please note that I am not a Film Critic. I am just a Film Fan as well as a Filmmaker. I am a growing storyteller also, so please allow me set up the story which will help me convey my full thoughts to you.
Back in 2005 I came across Jamin’s short film Spin. I can’t remember exactly how I came across it but I thought it was one of the more creative and just plain cool shorts I have seen. I wanted to know more about the film and the filmmaker so I contacted Jamin and ended up doing an interview with him through my Film Synergy blog (Interview with Filmmaker Jamin Winans)
I thought it was a great interview and I liked Jamin’s style of filmmaking so I continued to monitor his work. Now this will probably get me in trouble, but I believe it is important for me to mention. As I have studied films in the indie world, I got around to seeing Jamin’s first feature film, 11:59. Though that movie does finish strong, I came away feeling let down. It’s not anything I am going to dwell on here. Yet there may be others out there who may read this who have seen 11:59 and may not be willing to give Ink a chance and I am here to let you know that would be a big mistake.
Most recently, Jamin emailed me the trailer to his second feature film, Ink and I was amazed. Want to see why? Click here Ink Official Movie Trailer HD
On this awe-inspiring inauguration day where many of us feel a new hope, I am proud to unveil this new interview with a filmmaker that I admire, an artist who is passionate about his craft, and one who raises the bar for all of us in the world of independent cinema.
Jamin Winans has just completed his second feature film, Ink, a Sci-Fi/Fantasy Action Thriller about the people who come out at night and give us dreams and nightmares. It is the allegorical story of good and evil and those trapped in between. No matter how safe you feel, evil may find you. But no matter how far you've fallen, redemption is possible. (To really understand what this all means, the Must See Movie Trailer is Below) Ink premieres January 23rd, 29th, and 30th at the Santa Barbara International Film Festival. It is one of a handful of films in competition. For screening information, please click here, Ink Showtimes
Filmmaker Jamin Winans on the set of Ink
Tell us one thing about yourself that no one really knows?
I really wanted to be a ventriloquist for most of my childhood, but I found filmmaking was a lot more versatile. No joke, I collected 5 or 6 very sophisticated ventriloquist dolls and got pretty good at it. Retired around 10 or 11 years old…okay, it was last week.
Are there any books you consider invaluable to your process as a writer and director?
Reading books and interviews of other filmmakers in general has been really helpful psychologically. They remind you that everyone struggles and that you’re not alone. My all time favorite is of course Rebel Without A Crew by Robert Rodriguez. It’s just a reminder that anything’s possible.
What area of filmmaking do you feel filmmakers often overlook? Something that comes back to bite you in the ass if you aren't careful?
From a technical standpoint, sound is often overlooked, but yet extremely important. I would argue that good sound is almost more important than a good picture. For some reason we’re a lot more annoyed when something isn’t audibly clear or strong. Yet new filmmakers almost always underestimate this.
But from a thematic standpoint, story is really overlooked. A film can be phenomenal from a technical standpoint, but if the story just isn’t strong, it’s all for nothing.
There is the creative side of film and there is the business side of film. From developing the idea, to final cut of the film, to getting people to be interested in your project and having them pay to see it, which has been the toughest phase for you?
Sadly, it’s all very hard. I think production itself is probably the hardest on me because of the ticking clock and overwhelming pressure. There’s a constant sense that any one mistake will ruin your film, which is sometimes true. Once the film is in the can, it’s definitely easier to relax, but I can’t say I never feel a real sense of contentment.
Often times in the independent movie world, we see a filmmaker make his first feature film, then we never hear from him again. What is your reaction to that?
More power to them. Filmmaking is a horrible endevour with varying degrees of pain and humiliation. The glamorous perception of filmmaking is nothing like reality, especially indie filmmaking. It requires unreal perseverance and huge sacrifices. I think a lot of filmmakers just realize they would rather actually live life than go through that process again. If I didn’t feel so compelled to keep going no matter what the cost, I would easily walk away and do something else.
Congratulations on completing your second feature film. What were some of the lessons you learned in making your first feature film that you carried over into the making of your second feature?
Thanks! I’m sure there were a lot of bits of wisdom I took from the 11:59 (my first feature) filmmaking process, but the most I learned was in the distribution process. Going through distribution, you realize how shady the industry really is. There’s countless bloodsuckers out there just waiting to take advantage of new filmmakers who are desperate for distribution. There are producer reps who will take advantage of you and there are distributors who will never pay you. I’ve found that shady distributors are almost the norm. Filmmakers have to talk to each other and check references on anyone they deal with. That’s the only way to avoid being screwed no matter how big and successful the film.
The-Storytellers - Eme-Ikwuakor, Jeremy Make, Jennifer Batter, and Shelby Malone
Taking a moment to reflect on both of your professional features, which of the two was harder to make, the first or the second? Why?
Ink, the second film, was definitely the hardest. We shot 11:59 in about 30-35 days, but Ink was 83 days. My feeling going in was that it would be so nice to have all that extra time to really shoot what I wanted, but it turns out Ink was so logistically complicated, it still didn’t feel like enough time. And shooting that long with such a small budget becomes a test of sheer will to just keep going. I was dying after day three and I realized I still had 3 months to go. Some of the crew started falling apart and people were getting pissed. It was hard physically, mentally, but most of all emotionally.
Was it easier to raise money for "Ink" with your proven track record of quality films and a successful feature already in the books?
It was easier. 11:59 helped a lot, and to my surprise our short,Spin helped a lot as well. We met a lot of people and made a lot of good friends on the path of those two films. A few of those people really supported us on Ink from the get go. It was still a task, but we weren’t looking for too much money, which certainly makes it easier.
How did you go about financing Ink?
We wrote a business plan and really thought through the film’s marketable attributes. We talked to our friends and contacts we had made from the other films and about half a year later, we had enough money to go.
The most important thing we did was set a date and commit to shooting the film no matter what. If we couldn’t get any money, we would shoot the film with a camera, no lighting and no crew. As it turned out, we did get a little money, and that just made the film a little easier. But committing to do it no matter was the key. When people know something is going to happen with or without their help, they’re more confident about getting involved.
Quinn Hunchar as Emma, Jessica Duffy as Liev, and Ink-travel to The Collector
With "11:59" you said it was tough on you because it didn't fit into one genre. It had a bit of everything. Looks like "Ink" is a clear cut Sci-Fi/Action/Thriller. Was this a conscious decision?
Ink is actually a hybrid of genres too, but it’s a lot more marketable than 11:59. It has a lot of action and suspense, but there’s also a deeper dramatic story at the root.
Inkwas already in the works before 11:59 was out, so it didn’t really influence the decisions I made regarding story and genre. Regardless, I’m happy it is what it is because it’s already been an easier path than 11:59 on the festival and distribution route.
How long did you work on the script to Ink? What was the process like? What was the germinating seed? What was it about this story that drove you to make this film?
The story of Ink was in my head for years. It was all based on a creature I was convinced I saw in my bedroom when I was about four years old. After completing 11:59 I knew I wanted to tackle a more extravagant fantasy film, but I wanted to approach it in a grittier and more authentic manner than anything I had seen in regards to fantasy/sci-fi. I started with the memory of the creature in my bedroom and branched off into an idea of people who give us dreams and nightmares while we sleep. Thematically I was really interested in the idea of redemption and that became the core in which the story was built around.
I outlined the story heavily over the course of about a year. Ink has a very complicated structure and an unformulated build, which is always risky. So during the outlining and early drafts I focused more on structure than anything else. I probably went through six or seven drafts of the script before I really had the characters fleshed out. My wife and producer, KiowaWinans and the lead actor, Chris Kelly, were really helpful with feedback and suggestions as I moved through the drafts.
Not only did you Write and Direct Ink, you also serve as Composer and Editor. Which of these is the most fun for you? Which is the toughest?
I would say both are the most enjoyable parts of the filmmaking process. Editing is really rewarding because you’re seeing the story and all the hard work coming together. Composing is probably the most fun because it’s something I don’t take very seriously. I never set out to be a composer and I’ve accepted I’m sort of a hack, so I haven’t ruined the process by trying to be perfect at it.
"The-Incubi" from Jamin Winan's Ink
What was the most challenging thing you had to face with this project?
The fear that I was somehow making something totally ridiculous and didn’t know it. It wasn’t until the last leg of the edit that I felt entirely confident with what we had created. We took a lot of risks and when you do that, you can bomb really hard.
What did you love most about being involved with this production?
It was a real team effort with my wife. We struggled a lot, but we struggled together which turned out to be a great thing.
You have released a kick ass HD Trailer for Ink, but what we really want to know, is the full length film better than the trailer?
I appreciate you saying so. It’s tough to compare a trailer to a film. One is an advertisement and one is a story. So the question really is, “Does the trailer represent the film accurately?” I would say it’s about 80 percent accurate. The feedback I’ve heard on the trailer is that it’s reading more horror/scary than I would like. The film does have it’s very dark elements, but it’s a dark modern fantasy, not a horror movie.
Personally, the film plays a lot stronger for me than the trailer because it’s much more complex, emotional, and rich. The trailer shows just a fraction of what the story actually is. But it will be up to the viewer to decide.
What are you hoping audiences take away from this film?
I hope they walk away thinking about the power of humility.
What are your goals for Ink?
I would love to make our investors money back and I would love for the right people to see the film. Beyond that, I’m happy with anything.
Will you share this film with your Mom?
Absolutely. There’s a lot of bad language in the film, but she forgives me for that.
What does this film have that you will not find in a big Studio release?
A story you won’t be able to predict the ending to in the first 20 minutes.
What makes this a 'must see' movie?
It’s totally unique, it’s moving, and it offers perspective on your dreams and the possibility of unseen influences in our lives. Well, that and there’s some guy with a huge nose running up an invisible staircase.
For the very latest on Jamin Winans, Ink, and Double Edge Films, please visit www.doubleedgefilms.com
Founded in May of 2005 by filmmaker David Branin.
Currently accepting press releases, news, and the latest information on your independent film projects. Hit me up at filmsynergy@gmail.com
My latest goal is to bring back Interviews that pertain to Independent Film. Are you a Writer, Director, Actor, Producer, Composer, Editor, etc? Send me an email and I will send you a batch of questions to answer.
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